Christchurch is in the midst of Quake rebuilds. The new city plan was established by the Christchurch Earthquake Recovery Authority, or CERA as it was known.
When your city has come down and you’ve been tasked with putting something else in its place, good PUBLIC RELATIONS become enormously important.
Before the end of CERA’s tenure I had the pleasure to become their officially “Preferred Supplier” of things painted and drawn.
Stickers featuring the birds and fish of the city’s River Avon were commissioned as giveaways to the kids at a local event.
Large Infographic posters teaching features from the history and ecology of the river and the pending plans for the river restoration were provided as a centre spread in the newspaper and also distributed around the schools as a glossy poster.